ABOUT
Tracy Greenan is a serial fashion-tech venture builder renowned for her progressive approach to transforming the fashion industry.
Her knowledge and experience have made her a recognized pioneer at the intersection of fashion, gaming, and television.
In the 1990s, Tracy built a clothing brand, distributing the label across eight countries within two years. This accomplishment was achieved by establishing four factories and two showrooms, all before the widespread adoption of e-commerce and social media.
Her prior venture, AURELIA + ICARUS®, gained acclaim as one of the world's first phygital (digital and physical) jewelry brands.
ACQUISITION ANNOUNCEMENT
Bloomsbury USA has acquired worldwide rights to SKINS IN THE GAME: THE RADICAL WORLD OF VIDEO GAME FASHION, the debut book by Tracy Greenan and Fija Dahlia.
The book provides an unprecedented look at how skins in video games are transforming fashion and identity across the $50 billion gaming economy—a market expected to exceed $105 billion by 2030 (Statista).
Pre-orders open this autumn.
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