STORY
Story
Tracy Greenan is a serial fashion tech entrepreneur based in New York. She is recognized for her application of emergent technologies, employing avant-garde solutions to build innovative and dynamic ventures that redefine the fashion industry.
Her knowledge and experience have made her one of the top thought leaders in digital fashion for gaming.
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In the 1990s, Tracy built a clothing brand, distributing the label across eight countries in just two years. This accomplishment was achieved by establishing four factories and two showrooms, all before the widespread adoption of social media and e-commerce.
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Her prior venture, AURELIA + ICARUS®, gained acclaim as one of the world's first phygital (digital and physical) jewelry brands.
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In 2023 Tracy founded A.U.R.A., a digital fashion brand exclusive to gaming.
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Tracy is Co-Founder and Co-Host of Game Changing Style, the first-of-its-kind resource dedicated to the fusion of fashion and gaming across all platforms.
In addition to her ventures, Tracy is Executive Producer at Fashion Entertainment Television HUB, Advisory Board member at Metaverse Fashion Council, and G100 Global Council, and an Ambassador to several fashion tech start-ups, including Digital Fashion Week.
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Beyond her business pursuits, she is deeply committed to community outreach. As the founder of Gamers Over Guns, a transformative non-profit tech initiative, Tracy imparts her knowledge to participants from underserved communities to harness cutting-edge technologies to ameliorate adverse socioeconomic circumstances and promote equitable academic advancement.
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As a public speaker, Tracy has engaged in over fifty speaking events worldwide, delivering strategic insights on business, innovation, gaming, and the future of fashion. She is represented by Icon Eleven agency. For bookings, please email info@iconelevenspeakers.com.
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In her leisure time, Tracy can be found engaging in long-run workouts in Central Park and enjoying the pleasures and idiosyncrasies of life on the Upper West Side of Manhattan.
Bio
Tracy Greenan is a serial entrepreneur and a professional speaker in the fashion-tech and gaming industry. Her latest venture, A.U.R.A., is a digital fashion brand in gaming. Her work overall has been featured in The New York Times, Vanity Fair, ELLE, Harper's BAZAAR, Marie Claire and Paris Fashion Week.