ABOUT
Tracy Greenan is a venture builder renowned for her progressive approach to transforming the fashion industry.
Her knowledge and experience have made her a pioneering digital fashion innovator in gaming, an industry with a projected market size of $503 billion.
In the 1990s, Tracy built a clothing brand, distributing the label across eight countries in two years. This accomplishment was achieved by establishing four factories and two showrooms, all before the widespread adoption of social media and e-commerce.
Her prior venture, AURELIA + ICARUS®, gained acclaim as one of the world's first phygital (digital and physical) jewelry brands.
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On Friday, February 7th, catch Tracy's workshop, Best Practices for Building Your Fashion Business in Gaming for Digital Fashion Week at the Fashion Institute of Technology in New York City.
The gaming industry offers untapped opportunities for fashion brands to engage with new audiences and enhance their visibility.
The integration of virtual and physical merchandise bridges online and offline shopping experiences, opening additional revenue streams, strengthening brand loyalty, and positioning brands at the forefront of the industry.
Other companies speaking include Ralph Lauren, Sawhorse Productions, Meta, SXNGA, Tommy Hilfiger, and J. Crew.
Purchase your tickets now; the last time was sold out!
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