ABOUT
Tracy Greenan is a venture builder renowned for her progressive approach to transforming the fashion industry.
Her knowledge and experience have made her a pioneering digital fashion innovator in gaming, an industry with a projected market size of $503 billion.
In the 1990s, Tracy built a clothing brand, distributing the label across eight countries in two years. This accomplishment was achieved by establishing four factories and two showrooms, all before the widespread adoption of social media and e-commerce.
Her prior venture, AURELIA + ICARUS®, gained acclaim as one of the world's first phygital (digital and physical) jewelry brands.
THE WORK OF OUR FOUNDER FEATURED IN
News
This April 9-12th, join A.U.R.A. courtesy of Digital Fashion Week in Decentraland as Metaverse Fashion Week returns!
A.U.R.A. specializes in creating cutting-edge digital fashion in gaming environments, offering gamers fun and unique ways to express their online identities.
Our presence at MVFW 2025 underscores our commitment to innovation and creativity, redefining how fashion integrates with gaming and virtual worlds.
⭐ 3 Immersive Experiences
⭐ 5+ Runways
⭐ 16 Showrooms
⭐ 22+ Exclusive Drops
How to join:
Head to mvfw.org
• Download Decentraland
• Log in with your web3 wallet or a social sign in
• Customize your avatar
• Open Decentraland April 9 - 12 and jump in to explore MVFWDownload the new Decentraland desktop app at mvfw.org, create your avatar, and jump into the world starting April 9th!
See you there!
TheWeb3 News
"A True Visionary and Changemaker"
FRIENDS WITH BENEFITS
Inner Circle News and VIP Invites
Opt out Anytime