Tracy Greenan during her finale show at Paris Fashion Week

Tracy Greenan as a child dancing hula to camera

Tracy Greenan speaking at a tech conference in New York

Tracy Greenan posing outside of the official venue at Digital Fashion Week Paris.

ABOUT

Tracy Greenan is a serial fashion-tech venture builder known for her progressive approach to transforming the fashion industry.

Her knowledge and experience have made her a recognized pioneer at the intersection of fashion, gaming, and television.

In the 1990s, Tracy built a clothing brand, distributing the label across eight countries within two years. This accomplishment was achieved by establishing four factories and two showrooms, all before the widespread adoption of e-commerce and social media.

Her prior venture, AURELIA + ICARUS®, gained acclaim as one of the world's first phygital (digital and physical) jewelry brands.

ACQUISITION ANNOUNCEMENT

Bloomsbury USA has acquired worldwide rights to SKINS IN THE GAME: THE RADICAL WORLD OF VIDEO GAME FASHION, the debut book by Tracy Greenan and Fija Dahlia.

The book provides an unprecedented look at how skins in video games are transforming fashion and identity across the $50 billion gaming economy—a market expected to exceed $105 billion by 2030 (Yahoo Finance/GamesIndustry.biz).

Pre-orders open this autumn.

TRACY GREENAN PRESENTS FASHION IN GAMING AWARDS AT TAIPEI SOFT LAUNCH

On April 18, 2026, Tracy Greenan leads the Fashion in Gaming Awards soft launch in Taipei, Taiwan, with her global team, including Haseeb Musa-Fonte (ex-Meta, COO), Iwona Waluk (Creative Director), Jingyan Wang (Asia Director), co-founder Fija Dahlia, and producers Castelli and Yuliia Miekh.

The Taipei global announcement of the 'Digital Fashion Week Most Promising Designer for Gaming' winners, where winning 3D designs will be transformed into Roblox gaming wearables, courtesy of Alvalan.

The team's collective expertise leverages Asia's gaming dominance to highlight opportunities for the fashion industry within gaming, positioning Taipei as the launchpad for the next generation of digital fashion innovators.

Other panelists include