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NEWS

ACQUISITION ANNOUNCEMENT

Bloomsbury USA has acquired SKINS IN THE GAME: THE RADICAL WORLD OF VIDEO GAME FASHION, the debut book by Tracy Greenan and Fija Dahlia.
 

The book provides an unprecedented look at how skins in video games are transforming fashion and identity across the $50 billion gaming economy—a market expected to exceed $105 billion by 2030 (Yahoo Finance/GamesIndustry.biz).

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Pre-orders launch autumn 2026.

TRACY GREENAN PRESENTS FASHION IN GAMING AWARDS AT TAIPEI SOFT LAUNCH

On April 18, 2026, Tracy Greenan leads the Fashion in Gaming Awards soft launch in Taipei, Taiwan, with her global team, including Haseeb Musa-Fonte (ex-Meta, COO), Iwona Waluk (Creative Director), Jingyan Wang (Asia Director), co-founder Fija Dahlia, and producers Castelli and Yuliia Miekh. 

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The Taipei global announcement of the 'Digital Fashion Week Most Promising Designer for Gaming' winners, where winning 3D designs will be transformed into Roblox gaming wearables, courtesy of Alvalan. 

 

The team's collective expertise leverages Asia's gaming dominance to highlight opportunities for the fashion industry within gaming, positioning Taipei as the launchpad for the next generation of digital fashion innovators.

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Other panelists include 

  • Takayuki Suzuki, CEO, MetaTokyo

  • Alice Chang, CEO Perfect Corp

  • Long Vu, Founder, Creative Director 5x12 Studio

  • Sebastien Borget, Co-founder Sandbox, Ambassador SandChain

  • Joey Lee, Founder & CEO, PixelCanvas

  • ​Louise Laing Founder and CEO PhygitalTwin, ALVALAN

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UN Climate Week

Catch Tracy September 23rd at Fusion Fashion Tech Society, an official Climate Week NYC event. Tracy will deep dive into how AI is shaping the creation and evolution of the omniverse, enabling immersive collaborations across sound, style, art and storytelling.

 

This one-day special event convening at Baruch College will unite global experts, creators, and innovators to explore how fashion, technology, culture, and sustainability can accelerate a regenerative, humane, and circular future.

Tracy Greenan will take the stage at Digital Fashion Week NYC 2025, delivering the opening remarks alongside Clare Tattersall, Founder of Digital Fashion Week, and Michael Ferraro, Executive Director of Fashion Institute of Technology’s DTech Lab.

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Framing this year’s theme—The Age of Engagement—Tracy will explore how fashion and gaming collide to create new realms of self-expression, cultural impact, and consumer interaction. As the Co-Founder of the Fashion in Gaming Awards, she champions the innovators shaping the future of digital style and identity.

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From “inside-out” runways that blur lines between virtual and real life to gamified jewelry, hologram AI agents, and immersive design tools, Digital Fashion Week offers a glimpse into the next era of fashion experiences—where imagination and engagement lead the way. 

For Immediate Release
July 02, 2025

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FE TV HUB and UNHCR Spotlight Grit & Innovation in Global Fashion with Inferno Runway

 

New York, New York— Fashion Entertainment Television Hub (FE TV HUB), the pioneering English-language fashion platform for emerging markets, is proud to announce their partnership with the United Nations High Commissioner for Refugees (UNHCR) for its flagship reality show fashion design competition, Inferno Runway, with generous support from Akwa Ibom State, Nigeria.

 

Inferno Runway confronts the harsh realities of Africa’s fashion industry, following visionary designers from Nigeria and refugees from Cameroon as they face formidable adversity, navigating limited resources, unreliable manufacturing, and financial barriers. By welcoming refugee contestants for the first time, the series, in partnership with the United Nations High Commissioner for Refugees (UNHCR), emphasizes the resilience and determination required to overcome systemic challenges and achieve creative success.

 

Inferno Runway not only celebrates the extraordinary journeys of these designers but also champions inclusivity, transformation, and the universal power of opportunity in the face of hardship. The winning designer’s collection will be showcased at a special runway event in New York during New York Fashion Week.


 

“Fashion is a universal language, and Inferno Runway proves that talent and ambition know no borders,” said T. Greenan, FE TV HUB co-founder. “Our partnership with UNHCR and our presence on Showmax reflect the growing global appetite for diverse, authentic storytelling from the Global South.”

 

Inferno Runway Season 2 begins filming this October, produced by FE TV HUB and streaming exclusively on Showmax and Roku.

 

Watch the official Inferno Runway sizzle reel here: https://drive.google.com/file/d/1ZtsHtWK5NE8msO0d3oJnImVsCzhevFGl/view?usp=sharing

 

Media Assets

https://drive.google.com/file/d/17MIv82SUPlqybqgII4B_Fwte_qCpcF5_/view?usp=sharing

 

​About FE TV HUB:
FE TV HUB is the leading English-language streaming channel for original fashion and entertainment content from the Global South. With a mission to spotlight creativity, resilience, and untapped talent, FE TV HUB produces reality series, competition shows, documentaries, and scripted dramas that capture the stylish stories of emerging markets worldwide. Management company: Brendance and Crusaders Ltd.

 

About UNHCR:
The United Nations High Commissioner for Refugees (UNHCR) is a global organization dedicated to saving lives, protecting rights, and building a better future for refugees, forcibly displaced communities, and stateless people.

 

For media inquiries, interviews, or press materials, please contact:

 

Media Relations, FETV HUB

Email: info@fetvhub.com

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