COMPANIES
A.U.R.A.: The Pioneering Fashion Brand Dedicated Exclusively to Gaming
A.U.R.A. is an innovative fashion brand that has carved out a unique niche by dedicating itself exclusively to the fantastical world of gaming. Positioned at the crossroads of fashion and digital entertainment, the brand redefines streetwear with a neon-drenched dreamscape inspired by the grit, creativity, and idiosyncracies of New York City.
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A.U.R.A.—Authentic Urban Reimagined Apparel—reimagines urban fashion through a lens of surrealism. More than just digital wearables, the skins label is a gateway to a world where pixelated flowers bloom in concrete jungles and subway graffiti comes alive.
Step into A.U.R.A.’s virtual boutique in their game, ZOMBIE FASHION FIGHT and outfit your avatar in the essence of NYC’s beautiful chaos—where every virtual thread tells a story of imagination, innovation, and the ceaseless energy of a city that never sleeps.​​
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Experience the Mischievous A.U.R.A. Video Game,
ZOMBIE FASHION FIGHT
Zombie Rats are invading New York City's Central Park at dusk! Use your Scissors, Ax, Scythe, and Saw to fight them off and save the A.U.R.A. Store! Collect ten A.U.R.A. coins for a FREE UGC digital fashion item for your avatar. Survive dusks to boost XP and leaderboard rankings. Explore A.U.R.A. merch, party with the DJ, and enjoy the park's spooky landmarks like you've never seen before!
