Decrypt
Technology added a much-needed freshness to London Fashion Week, extending creativity to the boundless digital domain.
One notable trend, highlighted by one of the most stylish and influential figures in digital fashion, Tracy Greenan—a serial entrepreneur and founder of A.U.R.A. and Gamers Over Guns—is the surge in overlap between fashion and gaming. The most gifted designers are now readily found on platforms like Roblox, paving the way for fashion brands to create new experiences and revenue streams alike.