STORY
Story
Tracy Greenan is a serial fashion tech entrepreneur based in New York. She is recognized for using emerging technology unconventionally to build innovative and dynamic ventures. Her knowledge and experience have made her one of the top thought leaders in digital fashion for gaming.
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In the 1990s, Tracy built a clothing brand, distributing the label across eight countries in just two years. This accomplishment was achieved by establishing four factories and two showrooms, all before the widespread adoption of social media and e-commerce.
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Her prior venture, AURELIA + ICARUS®, gained recognition as one of the world's pioneering phygital (digital and physical) jewelry brands.
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In 2023 Tracy founded A.U.R.A., a digital fashion brand exclusive to gaming.
In addition to her entrepreneurial endeavors, Tracy is an Advisory Board member at Metaverse Fashion Council, Fashion Entertainment Television, and G100: Mission Million and an Ambassador to several fashion tech start-ups, including Digital Fashion Week.
Beyond her business pursuits, she is deeply committed to community outreach. As the founder of Gamers Over Guns, a transformative non-profit fashion tech initiative, Tracy teaches individuals from underserved communities how to design, build, and sell virtual wearables (skins) on the Roblox marketplace.
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A pivotal moment in Tracy's life was her involvement in President Barack Obama's historic grassroots Primary and Presidential Campaign in 2007-2008, helping elect the first African-American President of the United States.
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As a public speaker, Tracy has engaged in over fifty speaking events worldwide, delivering strategic insights on business, innovation, gaming, and the future of fashion. Icon Eleven agency represents Tracy, and for all inquiries and bookings, please email booking@iconeleven.com.
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In her leisure time, Tracy can be found engaging in long-run workouts in Central Park and enjoying the pleasures and idiosyncrasies of life on the Upper West Side of Manhattan.
Bio
Tracy Greenan is a serial entrepreneur and a professional speaker in the fashion-tech and gaming industry. Her latest venture, A.U.R.A., is a digital fashion brand in gaming. Her work overall has been featured in The New York Times, Vanity Fair, ELLE, Harper's BAZAAR, Marie Claire and Paris Fashion Week.